Privacy Policy

Last updated: 29/09/26

1. Introduction

This Privacy Policy explains how The Donkey Live (“we”, “us”, “our”) collects, uses, and protects your personal information when you visit thedonkeylive.co.uk.

We comply with the UK General Data Protection Regulation (UK‑GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR). This policy also explains how we use Google Analytics 4 (GA4) in accordance with current UK requirements.

2. Data We Collect

2.1. Data you provide directly

  • Email address (if you subscribe to our newsletter)
  • Any information you voluntarily send us (e.g., via contact forms)

2.2. Data collected automatically (Google Analytics 4)

When you consent to analytics cookies, GA4 may collect:

  • IP address (processed briefly before anonymisation)
  • Online identifiers stored in cookies such as _ga and _ga_*
  • Device and browser information
  • Pages visited, interactions, session duration
  • Referral sources
  • Approximate location derived from IP address

GA4 processes this data on Google’s servers, including in the United States.

We do not use GA4 for advertising features, remarketing, or cross‑site tracking.

3. Cookies and Consent

Under PECR Regulation 6, analytics cookies require prior, informed consent before they are set. This means GA4 only loads after you choose “Accept” on our cookie banner. Rejecting analytics cookies is always as easy as accepting them, as required by current ICO guidance.

We use Consent Mode v2, which ensures GA4 respects your choices immediately.

You can change or withdraw your consent at any time using the cookie settings link in our footer.

4. How We Use Your Data

We use analytics data to:

  • Understand how visitors use our website
  • Improve site performance and content
  • Diagnose technical issues
  • Produce aggregated, non‑identifying statistics

We do not use analytics data to identify individuals or combine it with other datasets.

5. Legal Basis for Processing

5.1. Consent (Article 6(1)(a) UK‑GDPR)

We rely on your explicit consent for analytics tracking. Implied consent (scrolling, browsing, closing banners) is not valid under UK‑GDPR.

5.2. Consent for email marketing (PECR Regulation 22)

If you subscribe to our newsletter, we process your email address based on your consent.

6. International Data Transfers

Google Analytics processes data in the United States. Transfers are covered by:

  • UK–US Data Bridge (in force since October 2023)
  • Google’s Standard Contractual Clauses (SCCs) with the UK Addendum

These mechanisms ensure an adequate level of protection for your data.

7. Data Sharing

We do not sell or share your personal data. We only share data with:

  • Google Ireland Ltd. and Google LLC (as our analytics provider)
  • Legal or regulatory authorities if required by law

Google acts as a processor for GA4 data.

8. Data Retention

Analytics data is retained according to GA4’s configurable retention periods. We use the shortest practical retention window and do not enable historical comparison features that require extended retention.

Newsletter emails are retained until you unsubscribe.

9. Your Rights

Under UK‑GDPR, you have the right to:

  • Access your personal data
  • Request correction or deletion
  • Withdraw consent
  • Object to processing
  • Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise any of these rights, contact us using the details below.

10. Children’s Privacy

The UK’s child‑consent age is 13. We do not knowingly collect data from children under 13.

11. Security

We use industry‑standard technical and organisational measures to protect your data from unauthorised access, alteration, or disclosure.

12. Contact Us

If you have questions about this Privacy Policy or how your data is handled, contact us at:

Email: hello@thedonkeylive.co.uk Website: https://thedonkeylive.co.uk